{"id":25956,"date":"2022-08-01T16:06:08","date_gmt":"2022-08-01T06:06:08","guid":{"rendered":"https:\/\/2b.com.au\/?page_id=25956"},"modified":"2022-08-01T16:45:24","modified_gmt":"2022-08-01T06:45:24","slug":"advertising","status":"publish","type":"page","link":"https:\/\/2b.com.au\/2b-services\/advertising\/","title":{"rendered":"Advertising and marketing that works"},"content":{"rendered":"
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Before starting an advertising campaign project, we want to know everything about how and why you need to tell people about your product or service. So our advertising strategy is simple in terms of steps, but layered with insight and intel through our brand development process.<\/p>\n

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Our basic steps, stripping away all the jargon, go like this:<\/p>\n<\/div>\n

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  1. Establish why you need an advertising campaign. Answers could include: sell more stuff \/ get more customers \/ tell people something new \/ to educate and inform.<\/li>\n
  2. Together we write a brief and draw up effectiveness criteria and project objectives.<\/li>\n
  3. 2B come up with a Genius Idea.<\/li>\n
  4. Combined 2B team works out the best way to execute the Genius Idea (social, email, TV or radio, outdoor, print, direct mail and more).<\/li>\n
  5. The 2B team develop a plan and schedule to implement campaign, including scheduling, printing and buying of ad space.<\/li>\n
  6. Day of Reckoning \u2013 evaluation and ROI measurement.<\/li>\n<\/ol>\n
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    Effectiveness can be a divisive word. The holy grail desired by all clients. Our job is to deliver Big Ideas and Better Results. So, before you start planning your campaign, we work with you on what you\u2019d like to measure.<\/p>\n

    Different performance objectives require different approaches to measurement. Understanding whether a campaign has worked is ultimately about selling more of your product or service but there are a lot of steps along the way that can be measured \u2013 awareness, engagement, preference, intent, conversion, advocacy.<\/p>\n

    We\u2019ll work with you to establish the goals for your campaign and be clear about what you should and could measure. We are all about proving in tangible ways that your advertising campaign is working, using benchmarks, metrics and data.<\/p>\n

    However, we are also more upfront than most about the fact that many benefits of marketing are intangible and therefore tricky to measure. One of the very best outcomes of a great campaign is its memorability. But how do you measure that?<\/p>\n

    How do you truly and accurately measure recognition and intent if someone saw your ad, was influenced by it, and buys your product six months or a year later? The truth is you can\u2019t, so the key thing to track are longer term trends, buying habits and patterns.<\/p>\n

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